Although the number of doctors in any clinic is low, the steady footfall of patients is quite high. In such a situation, the management of the entire clinic, along with proper maintenance of patient records, becomes a tedious task. Often, some clinics have multiple centres spread across various geographical locations. For such kinds of medical facilities, managing the entire business at a centralized point is an enormous challenge. Tasks like an appointment, billing, maintenance of patient records, safety and security need to be handled systematically with no loss of data. EASY HMS is therefore adopted by all the advanced single and multi-centre clinics for ease of handling clinic functions.
Let’s understand what an EASY HMS solution is all about?
1. Make use of cloud-based clinic management software
Automate all your centres with a clinic management solution that processes multiple information together and delivers a single solution. With web-based CMS, the data is accessible anytime and anywhere on a real-time basis. Therefore, it resolves the issue of delayed decision making or loss of information.
2. Emphasis on better patient care and experience
Patients are the direct customers of clinics. This means they are the centre focus of all the strategies and practices happening at the clinic. Therefore, one needs to think about providing a 360-degree customer experience ranging from the point of appointment booking to invoicing and medication. Patient experience is all about ensuring complete convenience and accessibility of services to the patients, at complete ease. Patients are happy when they are given personal attention and shown genuine concern.
3. Emphasis on efficient task delegation
Effective delegation of duties is a core principle of flawless management structure. Physicians should only focus on medical degree quoted tasks. Administrative duties should be taken care of by the admin department, clinic assistants and receptionists. Whenever and wherever needed, unburden the human force by directing the work towards digitally advanced technological solutions.
4. Adopt an effective employee incentive system
Clinic employees should be provided incentives for their overwhelming performance to elevate their productive outcome, cohesion, and to make them feel happy about their work. Special training should be provided to boost their skills and productivity. Don’t burden your staff with over-expectations. Happy employees are more loyal and contribute much more to uplift the reputation and revenue.
5. Encourage and engage mid-level health providers
As mentioned earlier, the footfall of patients at the clinic is relatively more compared to the number of doctors available. But this does not mean that you can make your prospective customers wait for unlimited hours. Too much waiting time for a consultation or a drop in the level of services because of lack of medical staff will cause the loss in revenues and reputation, too. The patients will also shift to other clinics. Therefore, it is recommended to involve your nurse practitioners and other mid-level healthcare staff in executing certain primary functions. All of this will reduce the massive workload of doctors and the quality of patient care will also improve.
6. Leverage technology
Does your clinic follow the tele-consultation practice? If not, start it now, because your clinic needs to leverage technology at the earliest. Make use of health-related technological advancements to plough in multiple profits and to balance out the losses incurred during the lockdowns and COVID-19 pandemic. Integration of clinical health tools with technology can help in better coordination across primary, secondary and aged care. Digitization improves the level of patient care and promotes structured decision making.
7. Adopt digital marketing practices
Engaging in digital marketing practices has helped multiple clinics rejuvenate their existence post the pandemic strike. Investment in digital marketing is for building a website and running it with all the optimization features intact. Other than this, clinics can also be registered on the Google business page. Presence on the Google business page doubles the visibility of the clinic in Google search results. Finally, mark the presence on the most popular Instagram or Facebook pages. Presence on social media pages increases the engagement rate with people. The more you share information related to your niche healthcare department, the chances of your popularity also improve. Outsource professional practices to handle your digital market presence.
8. Have a common digital platform for discussion
If employees of your clinic are widespread across different locations, try to bring them together on a common digital platform. This is very much essential to let everyone feel like part of the management and to promote a healthy work culture. Remember, happy employees mean an increase in productivity. The common digital platform can be as a module of a clinic management solution or an app. This common platform increases the internal communication between workers and also more information is gathered for better decision making.
9. Have a common reporting format
If you are the manager or owner of a multi-centre clinic, then you must have a regular performance overview of all the centres. Manually, this can be quite tedious. Therefore, it is recommended to take help from the clinic management software. The reporting template of the software accurately measures and reports the performance from all the centres.
10. Form clinic groups
If you have multiple different clinics from different parties in the same locality, try to form a common group. The formation of a group eases down the stress of certain common tasks and the business leverages economies of scale. A well-managed clinic group improves the negotiating power of professionals for better facilities and technology. For example, a group of clinics can have a common vaccination centre or COVID-19 test centre for patients visiting them.
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